about george howell’s terroir coffee

George Howell’s Terroir™ Coffee was created in early 2004 to forge a new kind of partnership with coffee growers – one which recognizes their fundamental role and identity in the production of high quality coffees. We believe that one should not blend truly fine coffees, just like one does not blend fine wines, because they are already complete statements. There has been very little incentive, in terms of remuneration and acknowledgement, for producers to create really great coffees.

Aficionados! You have barely tasted the tip of the potential quality iceberg! Coffee growers remain locked in the commodity matrix because the coffee-roaster tradition has promoted blends as products superior to the sum of their parts – meaning the single origin coffees. So, most farmers produce what the market demands: acceptable, large coffee lots for blending. Growers of anonymous coffees-to-be-blended depend for economic sustenance on the goodwill and/or temporal strategies of the buyers’ market, from giant corporations to Fair Trade. Coffee producers, so far, do not have the market platform for high-craft self-expression.

George Howell Coffee Company
312 School Street
Acton, MA 01720

866.444.5282